The attraction marketing blueprint is little more than knowing how to find targeted prospects for your business and teach them how to build a business. Teaching is such a powerful aspect of growing a business that it’s often understated.
Most network marketers still go with the sales approach thinking they need to find out if a prospect needs to join their business there and then without at least giving them something of value beforehand that will give them a reason to join their team.
This is important for both and online and offline prospecting. It doesn’t matter whether you’re marketing on the internet or approching people offline. When you hit someone with a sales pitch first up there first reaction is always going to be a defensive one.
And it’s just this initial reaction that can be perceived as rejection by a network marketer. It’s enough to send them back into their shell and in to hiding before eventually looking for the exit door to their business.
Attraction Marketing Formula
A blueprint for attraction marketing should start with targeting genuine prospects and then leading them along the assembly line through education and training is something a little foreign to most network marketers.
Attraction marketing is based on the ability to effectively target prospects. Most important of all, these prospects will start to actively seek you out for further information. How does this differ from the old offline ways of working?
Well, you don’t need to plague or harass friends and family. You don’t have the random hit and miss method of finding prospects to worry about. This cuts down on the amount of rejections you receive which has probably caused such a high rate of failure in the network marketing world. Many get rejected so many times they see no alternative but to quit their business.
The great thing about attraction marketing is that you can avoid these people and their rejections. Your message will be placed in front of those who really want to listen. From that point on you can forget the sales pitch and start providing your audience with training and education and give them useful information they can take away and implement in their business.
Attraction Marketing Scenario
The process isn’t just about attracting a prospect to your business. Look at this scenario – two network marketers decide to implement an identical attraction marketing plan in order to attract prospects. One of them starts immediately with the sales pitch. The other marketer decides to provide prospects with training on article marketing or a report on how to get great results from web 2 properties or a guide on how to create a promotional blog.
Which of these attraction marketers blueprint scenarios would attract you? There is no competition really. You would definitely choose the second option. Also, the second marketer would have a dedicated follower very quickly who over time would probably wish to join their business as they have developed a keen interest in helping them instead of giving them the hard sell.
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