The overwhelming majority of us utilize Search Engines when we need to find something or someone on the web. The overwhelming majority of us additionally have a very short attention span whenever we’re online. For example, trusted research has recently shown that Search Engines are the starting point for seventy-five percent of new visitors finding their way to websites. Just about all Search Engine Placement Service Providers will tell you that.
Moreover not so many Search Engine Placement Service providers will tell you that the same research states that only sixty percent of all searchers are willing to scroll down even the first page. If they can not come across what they want, they would rather start a new search, possibly on a different search engine rather than scroll. I know it’s odd & lacking common sense, but that’s how people work when searching on a search engine.
Consider that for a few seconds, and just imagine what that means on a typical Search Result Page on nearly any Search Engine. The top of your Screen and the right hand side are filled with Pay Per Click ads. This typically only leaves room for 3 or at maximum 4 organic search entries until the Searcher needs to scroll.
There is a little cheering news in that 80% of searchers ignore the Pay Per Click ads, and study the organic ads first. However that’s tempered by the fact that only 28% of searchers are even willing to go to page 2, and they’ll only do that if they can’t see what they are looking for on page one.
Our company recently carried out some research on how many searches get a satisfactory result on page one of the Search Engine. We found that 92% of the searches we began could be satisfied on Page one of Google. That leaves only 8% of searchers needing to go to page 2. But remember; only twenty-eight percent of those who ought to go to page 2 are willing to do that. That leaves only 2% of searchers going to page 2, with similarly dire drop-offs to pages 3 and beyond, leaving them with fractions of 1% of Searchers actually seeing them.
That is why merely Improving Search Engine Ranking isn’t good enough. In terms of visitors, the difference between position 307,000 and position 45 is just academic, and I’m regularly contacted by people who’ve paid out thousands for just such an “improvement” in their Search Engine rankings. They simply don’t understand why they aren’t getting any clicks. The answer is elementary: even with a very popular search term, the drop off from one page to the next is so great that only page one guarantees your website any reasonable exposure. Page 2 guarantees you a few scraps, and page 3 may get you 1 or 2 visitors per year, but for most searches Page 3 onwards will give you at most a few visitors per YEAR!
That’s why you should insist on Guaranteed Top 10 Search Engine Ranking as a goal for your website and your Search Engine Placement Service Provider.
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