During times of recession, we’re all looking for new ways to diversify and look for more business.One thing you may have overlooked is to get your website seen by audiences in other countries. By optimising your site in this way, you’re likely to bring a lot more customers (in possibly less competitive markets) to your offering.
In the world today, there are now fewer native english speakers than non-native ones. Those are probably the most obvious customers to target first.
However, you do still need to be quite careful. Non-native English speakers are all at different levels of ability.That means they may not understand everything you have to say in your sales pitch. For that reason, try re-writing your core sales page to lessen the effect of slang or jargon confusing your new potential audience.
One other idea is to create a site that’s tailored for one paticular culture. You could call sites like these ‘localized’ sites. Why not include some information on your company’s involvement with the country in question, or show some kind of cultural affinity.
For the serious-minded, a site that’s 100% translated into the target market’s language would be the ulltimate sales tool in that country. Every page could be translated into a different language, though this is quite a costly and time-consuming exercise.
The compromise solution is to translate only part of your website. An email marketing campaign in another language is also another idea that could work; providing the right information to your potential customers in their own language.
Are you looking for a customized calendar for your business? We make a customize calendar that contains holiday dates for over 200 countries – brilliant if you’re operating over international borders.
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