How’s the old customer service these days? The answer will change from company to company, individual employee to employee. Although our opinions certainly differ, no one has to ask; why is customer service important? We all want the service we receive to be polite, quick and high quality. While you may put all your efforts into your approach to the customer, some will just not thank you for it. However, when you know that the way you treat your customers could be the difference between having enough tips to pay the bills, you do not think twice about how important customer service is. You already know the answer.

The first job I landed was at a Chinese restaurant. My best friend’s father was my boss. He asked me a question before I started; why is customer service important? I thought he asked me; why is cussing servants in Portland because of his Chinese accent. I stalled for a moment and fortunately he was distracted by the cook. My buddy then told me what he had said, and I basically laughed it off. However I soon learnt why it was so important. I only had to mess up a couple of orders to realise. Late delivery equalled irritated hungry patron, which equalled no tip for me.

Working in shops and bars over the next few years confirmed why customer service was important. You will not see a whole lot of tips coming your way of your customers are unhappy. When you work positions like these, you want and need the gratuity. It makes you have a real salary.

This is the same for big business as well, customer service is still the key to success. Business speakers can help your staff to understand how their customer service affects the profits and sales of your company. Business speakers are effective because they have industry experience, and more than that, they have been extremely successful in business. They will also be quick to tell you that good customer service is paramount to increased sales. So now when you ask why customer service is important you see that it is because it results in happy staff, happy customers and happy accountants.

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