Many small business owners have a misconception regarding online marketing. They believe that having an online presence is not needed since they only offer their products or services locally. That reasoning could not be further from the truth. Statistics show that 90% of people research a product or service online before they ever decide to use it. This statistic alone should teach a person that an online presence is essential for growing a small business. This does not entail that a small business owner should just throw up a website and call it fine. how should one get started?
Let’s take for example a local shoe store. A website that has the goal of growing a small business needs to be planned well. If a business owner is going to construct the website themselves it would be wise to start with the basics. This means choosing a website template that is related to the type of business one does. So if the business is selling shoes from Dansko, the website should not look too “corporate”. Second, don’t overwhelm the initial page with excessive amounts of information. The first page needs to announce the business and provide a reason why a potential customer should choose them over a rival business. Other pages of the website should offer contact information, testimonials and other helpful and related information. These fundamentals should make a decent initiation to a website.
Since such an overwhelming number of people research information online, having a website is truly important to growing a small business. There is usually small amounts of rivalry online for small and local businesses. Being the first business with a website existence will always give you the upper hand on your competition. In our discount Dansko shoes example, this isn’t possible anymore, as competition is extreme. This is because search engines like Google give seniority to websites that have been operated for a longer lengths of time. This is why even having a simple website is needed for every small business owner.
If a business owner has no experience creating websites it is possible to hire a webmaster that understands how to build a website for growing a small business. They will better the site to be a top result in search engines for whatever business one is in. Many business owners have found that the majority of their customers have come from online advertising efforts. Once a business owner has a quality website they will want to think about other options for online advertising. This mayinclude pay per click advertising or online press releases. The best recommendation is to hire someone that can do all of this for the business in order to leave the business owner time for what ever they do best.
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