Though many people simply identify Sky Mall with the catalog of goods they get when flying around USA, Sky Mall is actually a corporation with lots of business threads behind it. With the headquarters in Phoenix, Arizona, Sky Mall Inc. was founded in 1990 by Bob Worlsey, Graham Alcock and Matthew Del Bianco as a delivery-good services for people using select US airports. At the time, Sky Mall couldn’t afford specific lines of products that they could call their own and rather depended on other producers. Presently, the stocks available make the luxury and specialty items ordered on the plane immediately available if the client wishes so.

Sky Mall

One other kind of service provided by Sky Mall is the use of goods from various manufacturers for drop-ship purposes, delivering the ordered items to the customer via a third-party system of dealers. How wide is the Sky Mall product offer? Basically Sky Mall offers around a dozen of major departments but there are all sorts of subcategories included too from travel, sports, seasonal and hobbies to office products, health and wellness, electronics, computers, apparel and pets. If curious about the stores Sky Mall works with it is enough to mention Steiner Sports, Alsto’s, VEGAS.com, Brookstone and several others. Due to the large extent of the business and the place they occupy in the consume society, Sky Mall is part of popular culture.

Funny and appealing to the public taste, parodies of the Sky Mall appeared as books, songs and even webcomics. But despite such ironic approaches, the truth is that Sky Mall presently reached a capitalization figure of more than $80 million. The secret of the market success was the efficiency of the service: you order the product on the plane and you can get it when you arrive at the airport. The challenge came from the lack of stock and infrastructure which eventually led to the design of the automated warehouses where the goods are picked, packed and sent to the airport in thirty minutes.

Sky Mall

The surprise came from the fact that the Sky Mall money started to pour not so much from the airport orders that were initially estimated at two hundred per day, but from home-deliveries. Yes, the passengers leafed the Sky Mall catalog on the plane, but did not want to add extra items to the luggage, therefore, home delivery became more practical and convenient. Thus, from the sober looking figures of the early 90s and the money bleeding days, Sky Mall managed to pay debts and made a positive market impact that generated profit.

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