There were many useful recession tips given out at this year’s MarketingSherpa B2B Marketing Summit. All good marketing campaigns start with good web design, relevant keywords and continuous content, most successful marketers agreed. Kenric Van Wyc of Acoustics By Design said he tried out a new SEO program that transformed his site into a series of landing pages with carefully researched keywords, which generated an 874% increase in traffic. Two years later, he added a blog, which accounted for 53% of their overall visits. “Each blog entry had relevant content, but also something that would be found by the robots,” Van Wyk explained.

At the 2009 MarketingSherpa B2B Marketing Summit, there were several recession tips and recommendations to help small business entrepreneurs weather the storm. The first tip was to “re-engage old leads.” According to Brian Carroll, CEO of InTouch, research reveals that 80% of all leads marketers generate are discarded, lost or ignored. Sending your sales team out to find new leads all the time can be a grueling, tiresome practice — and an expensive one! Instead, you can use marketing newsletters and social networking sites to re-engage and reinvigorate potential contacts. Caroll adds that emailing relevant industry articles to old leads and following up by phone generated a 375% increase in conversions. One marketer said his team achieved a 44% increase in subscribers by offering a news announcement and prize. “If you want to make a difference in the fourth quarter this year, go back to what you did in the first quarter of this year or the fourth quarter of last year, and there’s a lot of opportunity there,” Carroll said.

One of the more unconventional recession tips is to change your company over to a home based business. With a computer, a telephone and a quiet room, many businesses can move to the home. The good news about this bold move is that you’ll cut out on commuting costs and rent — not to mention, you’ll be able to write off a portion of your heating/cooling/electric/mortgage bills on your taxes as an expense. If you can’t run your company alone and rely on many other workers to get the job done, then you may want to consider how they can work from home as well.

Rene Lacape is a well trained insurance broker. He has been handling many kinds of insurances for the past many years. He still does well in his chosen field and is sure to help more people who will need his expert advice. Contact him now.

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