Search Engine Optimisation tips are available from loads of areas on the internet, but here are 3 simple to track but extremely helpful things you can do to get seen in the search engines.
Keywords
Ask yourself, if I were going to look for the goods and services I provide on my website what would I be looking for, what phrases would I be entering into the search engines? Ask your friends and family the same question and write down what they come out with.
Use these keywords on your website, in the title tags, the description, the body of the text on the page and in the links on your website to the other relevant pages of your website.
Do not over use these keywords, just use them in the text as they would normally happen, using them over and over again will look untidy.
At its simplest this is the foundations of Search Engine Optimisation Strategy and the one of the most important part of on-page optimisation.
Title tags
When a web page is written there is a place to put in a title tag for that page, many people just keep one title for every page but this isn’t the way to do it.
You need to ensure that all page titles are, contains the keywords that are relevant to that page and show what the information on the page is.
Make the title relatively concise, below 65 characters including gaps, do not waste space with words such as welcome to our website.
Know your stats package
You can sign up for stats packages for nothing, such as analytics from Google, you might have a free statistics package available to you with the hosting company you are provided by, or if you can afford it there are a number of packages that you can purchase and upload to your server.
Stats packages will allow you to see how many people have come to your website, what they did when they arrived there and possibly most importantly how they found you to begin with.
This is really helpful for example, if you discover that people are searching for you using a term you have not worked for then you can design a new page for that keyword, using the keyword in the title and the different areas that are great for search engine optimisation, this can then rank in the search engines for that keyword and you should discover more people finding you for that term.
This has been a quick over view of how search engine optimisation can be used on your website to fantastic effect, you might like to think about using the skills of a Search Engine Optimiser to help with your search engine optimisation work.
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