When hurricane Katrina roared through New Orleans it left incredible destruction in its wake. Many buildings were reduced to rubble and those buildings still standing were over run with massive amounts of flooding. Many businesses found themselves in seriously grave danger. Physical property, such as computer hardware and files, were submerged in water and much on-site data was forever destroyed. The after -effects of this hurricane and the flooding it produced was enough to companies for an extremely long period of time. As the business savvy person knows, a significant stop in production and service is often the downfall of a successful operation. Imagine, though, the company with the foresight to invest in remote office backup software. And what about the company able to quickly restore their exchange backup system. This is the business in good position to weather any storm. This is the business in good position to keep its employees working without interruption. Consider the following hypothetical example.
Austin Marketing Services was a growing sales company with its corporate location in the heart of downtown New Orleans. Seventy-five percent of their sales team worked from home locations when not out traveling in their territories. These employees were situated not only in Louisiana, but in Texas, Mississippi, Alabama, Oklahoma, and Florida. This mid-market corporation was hit hard by the hurricane, with its main location completely unusable. With the city of New Orleans at a lock down status for days and days, no power, no resources, no phone service, how would this company maintain and serve its client base? Thanks to a thorough computer management operation, with off-site control, no essential files were ruined and key information was kept safe. Even though the employees located in New Orleans were unable to function, their outside sales force had full access to necessary data. As the New Orleans workers slowly got on their feet again they relied on their co-workers outside the region to carry-on the day to day duties so important to the success of the business.
Of additional importance to these branch employees was the continued service or in some cases, the quick restoration of key services. For instance, the ability to have access to a use-able email server allowed many employees to transmit vital information. They were able to view important contact lists and calendars on line. Access to these programs enabled the company to continue uninterrupted service to its many clients. Many clients throughout the deep south and the southeast, who depended on Austin Marketing Services, questioned whether they would be able to rely on them during this unprecedented weather event. Would Austin Marketing be able to continue to provide quality marketing for their accounts? The answer was a hearty “You Betcha.” With their data management services protected and their employees able to pull and access customer account information, clients were quickly reassured.
By simply planning for emergencies and by investing in thorough protection methods for all computer data and files, Austin Marketing Services continued to exceed expectations through the most dreadful of all business threatening scenarios. Companies who who take the step to organize their data and secure their business accounts against flood, fire, crime, or structural disaster are in an excellent position to achieve client trust and long term success.
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