While I was reading my RSS feeds yesterday, I came across an idea that while it was simplistic in nature, it just smacked me in the forehead. Over at ProBlogger, Darren Rowse wrote a writeup about developing a twitter landing page. I thought it was an amazing idea which is very commonly done, but not using social media.
What Is A Landing Page
Wikipedia states
A landing page is sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.
A landing page is commonly used to give more information based on how the reader got to that page. Darren used this and took it a step further for Twitter.
Why Use a Landing Page
Good business sense of course. What Darren has done was take the stance of someone who starts to follow him on Twitter or someone who looks at his profile. Logically, they want to know more about him and what he does. Makes sense to me. We’re going to break down his landing page to see how we can make our own.
Elements of a Social Media Landing Page
* Welcome and Thank You
First of all Darren says hello to the reader. I like this because it makes the person feel as though they truly are welcome to know more about him.
* Say Cheese
On his page is a medium sized very good looking picture of himself. His picture now gives a face to the text. This once again emphasizes the fact we are reading words from a human. I believe sometimes we forget the words don’t just pop into cyberspace by themselves.
* Who Am I?
He gives us his name and tells us the website and twitter account. Sometimes stating the obvious isn’t such a bad idea. I find it quite cool actually. Most of the time if you click a link in someone’s profile, it goes to some random site, which just could be a favorite site. I actually encountered someone who had msn in their profile, which we know that isn’t their site.
* Getting a bit personal
So Darren then tells us how old he is, where he lives, and that he is married to “V”. This once again emphasizes the fact we are talking to someone real. While some shy away from putting anything personal on their blog, I think it only adds to the package ProBlogger offers its readers.
* Link Love
Now I thought this was a bit smart if you ask me. He lists all of the blogs he owns. This serves two purposes, first it allows him to link out to the other ones, therefore spreading some well earned page rank, but it gives the reader more places where he can be found.
* Where Am I?
Darren then goes on to talk about ProBlogger and what it offers its readers. In my language it says “Heck, while you are here check out what this blog is about.”
* Where did I come from?
Since his audience for this page came from Twitter, Darren then explains what he does on Twitter. I think this is kinda cool. He tells you what you can expect from his tweets.
* All my other cool stuff
If you are like most, we didn’t write a book or founded a whole media company, so unlike Darren this doesn’t pertain to us….. YET.
So now that we have inspected a very well thought out Twitter landing page, it is time to go out there and make one yourself.
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